In this video, Rishi Sher Singh interviews KL, a sustainability and CSR professional, about how to measure the impact of business actions on communities. KL explains that the process starts with a baseline needs assessment to establish key performance indicators. She emphasizes the importance of blending in with the community, building trust, and identifying key stakeholders to engage collaboratively. Core challenges include making vulnerable groups comfortable and explaining complex benefits, like government schemes, in a relatable context. The key is to convey the "why" behind a project to foster genuine interaction and create impactful, positive change.
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