In this video, Rishi Sher Singh argues that implementing supply chain sustainability in India requires a unique approach, warning against treating it the same as countries like Brazil or China. He emphasizes India's distinctiveness as the world's most populous nation, its fastest-growing economy, and its immense diversity in religions, languages, and cultures. Singh advises international companies to avoid "copy-pasting" strategies from other regions, as these are bound to fail. Instead, he stresses the critical importance of working with local people who understand the local context, language, and culture to succeed in sustainability programs.
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