In this video, Rishi Sher Singh interviews Ben, a UK-based supply chain professional, about his experiences working with Indian suppliers. Ben shares his reflections on India's complexity, emphasizing that it should be viewed as a continent, not a country, due to its immense diversity. He stresses that building strong, respectful relationships is more critical in India than elsewhere. To successfully implement sustainability and due diligence, Ben advises companies to partner with local experts, clearly explain the "why" behind their requirements, and co-create solutions with suppliers rather than simply issuing instructions.
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